Target Holographic Modelless Fashion Show: Grand Central, NY
The Target Holographic Model-less Fashion Show featured men’s, women’s, bridal and maternity collections from Bowie by Keanan Duffty for Target, Erin Fetherston for Target, Isaac Mizrahi for Target, Liz Lange for Target and Mossimo for Target as well as jewelry, handbags and shoes from Dominique Cohen for Target.
‘Everyone will have a front row seat at the Target Modelless Virtual Fashion Show, where the stars of the show are the clothes and the accessories,’ says Trish Adams, senior vice president, Target. ‘This is the first time a fashion show will be completely produced with hologram technology, without models, without a runway and easily accessible to all fashion fans.’
Powered by hologram innovator Musion Systems, the presentation will employ an illusionary technique that uses Eyeliner Foil to give two dimensional images the illusion of depth. The installations are recorded, played back and projected in true High Definition giving the holograms unprecedented quality and clarity.
The Target Model-less Virtual Fashion Show took place on Tuesday 6th November ’07, and Wednesday 7th November ’07 iin Vanderbilt Hall at Grand Central Terminal, New York.