michael phelps hologram - speedo lzr racer launch '08

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The world's leading swimwear company Speedo, launched the first space age Olympic swim suit, the Speed LZR Racer. The hologram launch saw the world's fastest swimmer, Michael Phelps (USA) appear in London , New York , Sydney and Tokyo on the same day, the Speedo LZR RACER was revealed to a global media audience.

Celebrating its 80th Anniversary, Speedo unveiled the world’s first fully bonded, ultrasonically welded swim suit to be worn by the Australian Olympic Team when they swim for gold in Beijing.

American super swimmer Michael Phelps appeared in a spectacular Hologram before Australia’s own superstar, swim team captain and two time Olympic 1500m freestyle gold medallist Grant Hackett led a parade of leading Australians, Leisel Jones, Jessicah Schipper, Eamon Sullivan, Stephanie Rice, Bronte Barratt and New Zealand stars Dean Kent and Moss Burmester.