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Reebok – Lewis Hamilton 2017-10-17T07:12:26+00:00

Reebok Launch featuring Lewis Hamilton Hologram

Lewis Hamilton found he had a surprise twin yesterday when a hologram of the McLaren Formula One ace appeared alongside him at a Reebok promotional event in Amsterdam.

Reebok fooled everyone at an elaborate presentation of Hamilton as its new ambassador yesterday, by showing us a life-size, talking and moving hologram of the McLaren Mercedes driver created using Musion® Eyeliner™ System.

At the event, Reebok and Hamilton presented a visually spectacular glimpse into Hamilton’s precision based training schedule, revealing how each muscle Hamilton uses is affected in competition and the performance benefits of Reebok’s Smoothfit technology.